ILLUMIX AR EXPERIENCES

As Creative Content Generalist at Illumix, I translated complex AR capabilities into compelling visual pitches for enterprise clients across entertainment, retail, and live events. Working with engineers and product teams, I rapidly produced mockups and demos that helped stakeholders envision transformative experiences often managing multiple high-stakes projects simultaneously under tight deadlines.

As Creative Content Generalist at Illumix, I translated complex AR capabilities into compelling visual pitches for enterprise clients across entertainment, retail, and live events. Working with engineers and product teams, I rapidly produced mockups and demos that helped stakeholders envision transformative experiences often managing multiple high-stakes projects simultaneously under tight deadlines.

SERVICES
RAPID PROTOTYPING

2D/3D MOTION DESIGN
AR/VR DEVELOPMENT
3D MODELING
TEXTURING

SERVICES: SCENE LIGHTING, SCENE LAYOUT, CREATED TREE ASSETS, PROJECTED BG MOUNTAINS AND SKY

DISNEY CRUISE STARGAZING PROTOTYPE

I designed an AR experience where cruise guests physically explore their space to discover Disney character constellations hidden in the stars around them. The design transformed passive stargazing into active discovery, using intuitive movement mechanics and magical animated transitions that revealed each character formation upon discovery.

ILLUMIX TECH DEMO

I created this technical demo to showcase Illumix's superior AR anchoring 3D assets stay locked to surfaces even as furniture moves and lighting changes. Working with engineers, I designed clear visual scenarios that made complex technical advantages immediately understandable for clients and investors, becoming a cornerstone of the company's pitch deck.

AR MAGIC MIRROR PROTOTYPES

I designed motion graphic demos for Illumix's AR Magic Mirror technology, showing how the system mirrors users in real-time then layers transformative AR effects and themed environments. Creating multiple variations, I balanced technical accuracy with emotional storytelling while collaborating with product teams to ensure mockups represented both current capabilities and roadmap features.

AR SPORTS ARENA PROTOTYPES

I designed quick-play AR games that keep fans engaged during breaks at sports events, encouraging them to explore different venue areas to earn points, unlock experiences, and win prizes. These spatial games transformed dead time into active discovery, increasing visitor retention and venue exploration while maintaining fast, accessible gameplay that worked within the constraints of crowded, high-energy environments.

SUPER NINTENDO LAND BOWSER JR. REVEAL

I prototyped an AR scavenger hunt experience for Universal Studios' Super Nintendo Land where Bowser Jr. emerges from behind the castle through guests' phone cameras to steal an item. Players are then supposed to explore the park finding AR clues to retrieve it, blending digital narrative with physical wayfinding. The experience is intended extend character engagement beyond ride queues, creating a park-wide interactive story that rewarded exploration and repeat visits.

MORE DISNEY EXPERIENCE PROTOTYPES

STAR WARS ENVIRONMENT TRANSFORMATION

Star Wars Time Capsules transform physical locations into immersive Star Wars environments through device prompts.

DISNEY CRUISE/PARK EXPERIENCES

ENCANTO MAGICAL WAYFINDING: Guides guests to destinations via animated butterflies and character appearances with integrated CTAs along the route.

WISH UPON A STAR AND CINDERELLA EXPERIENCES: Brings iconic moments to life in AR, layering magic onto real-world park spaces. Each experience balanced technical feasibility with Disney's storytelling standards while solving practical challenges like crowd flow and varying lighting conditions.

Credits

Creative Director: Wilbur Liang
Concept + Layout + Lighting + Motion Graphics + Rendering: Morris Callegari

morris.callegari@gmail.com

San Francisco, CA

morris.callegari@gmail.com

San Francisco, CA

morris.callegari@gmail.com

San Francisco, CA

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